10 years ago Baba Brinkman changed my life. If you don’t know him, he’s a New York-based science communicator and rapper, with a Ted Talks, under his belt and a career, grounded in performance art and theatre.
To give you an idea of how he started out, his one-man show, ‘The Rap Canterbury Tales ‘ premiered at the Edinburgh Fringe in 2004 – a telling of Chaucer as hip-hop – which precipitated a tour of the show in UK secondary schools and the publication of a book in 2006.
But in 2008, he was commissioned to write a hip-hop homage to evolution, with the microbiologist Mark Pallen, the result being The Rap Guide to Evolution, which Pallen described as being “the first peer-reviewed rap”, given the scrutiny the lyrics were put under. It was first performed in the UK on Darwin’s bicentennial in 2009 – the 150th anniversary of the publication of On the Origin of Species (24 November 1859) and the 200th anniversary of Darwin’s birth (12 February 1809).
And in 2011 Baba published performance, feedback, revision on YouTube – evolution is just an algorithm that goes like this…
I don’t think I need to explain. These are three words to win any pitch and three words we need to own and love as marketers, and as people. Baba Brinkman, I wouldn’t be where I am today, without you.