Bernie’s V8s

Bernie’s V8s put on a series of races at some incredibly well-known race tracks such as Silverstone, Donnington and Brands Hatch. They needed a website redesign to help them run their business.

The brief

Bernie’s V8s neede a website that allowed them to:

• Inform people of the race schedule
• Allow people to register
• Provide an income stream outside of race registration

What I did

Fortunately for me, Bernie’s V8s had loads of amazing images of the cars and previous races so it was a no-brainer to make heavy use of the imagery that they had. The photos are exciting and greatly appeal to someone who might be interested. Therefore this example of what they could experience on race day helps to encourage people to register for races.

I made sure that the home page has a countdown timer to the next race. This is to instil FOMO in people who might be on the fence. If they see that time is running out to register they will be more likely to take the plunge when they see that time is running out. Also, it helps to make sure that people who are already intending to do so, register in time.

All races have their own event page and registration form as well as the ability to add the event to the user’s calendar. Again this helps inform people of the schedule and to keep them organised.

Other than just registration fees that Bernie’s V8s can now process through the website I set up a shop selling merchandise and a place where people can purchase photos of the races. This provides an extra income stream from people who are keen for a memento from the race they took part in.

Visit the site: berniesv8s.com